Pharma, The FDA And Social Media

The pharmaceutical industry is beginning to embrace more communications and social channels. According to a recent study since 2013, the average number of tweets by pharmaceutical companies has gone up by 530%. Top industry players have increased their Twitter followers by nearly 300%. Yet, although firms see the benefits, many are reluctant to wade into […]

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Litigation And eDiscovery For New Communications In Pharma

Pharmaceutical companies are especially susceptible to litigation for false claims, unlawful promotion, drug safety, manufacturing defects, off-label marketing, environmental violations, and illegal distribution. One survey found that respondents from the Life Sciences and Health sector report the highest incidence of at least one lawsuit against their companies (90 percent). While 43 percent of respondents from […]

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6 Ways Pharma May Use Social Media

Although social media is nearly ubiquitous at this point, pharmaceutical firms still struggle to varying degrees with how to use social media while complying with rules and regulations that govern communications with the public, consumer and patient. However, according to Dr. Kevin Campbell MD, FACC, social media is an ideal channel for pharmaceutical and device […]

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Pharmaceutical Company Social Media Policies Best Practices

Originally designed for personal use, social networking sites have proliferated within corporate settings. What started out as a novelty has now evolved to a new channel that is recognized as an effective marketing vehicle. Some companies use social media to promote their products, advertise promotional offers and extend their brand reach. Similarly, companies also use […]

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Risk or Reward? Collaboration Tools and Social Media in the Pharmaceutical Industry

Every company knows that improving communication and collaboration can help increase productivity and profitability. Adopting new technologies that allow employees to share information and exchange ideas with each other and with your customers is often the best way to achieve these goals, but doing so can involve considerable risk, especially for companies in regulated industries […]

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