BELMONT, Calif. - January 31, 2012 - Actiance
(www.actiance.com), helping organizations benefit from new forms of
communications and collaboration, today announced the general
availability of Socialite Engage. Socialite
Engage helps financial advisors share pre-approved content,
ensure authenticity of voice, measure impact and increase
engagement to grow their business.
For the financial services industry, the Socialite platform
ensures compliance with all the applicable regulatory and
government guidelines, such as recent SEC alerts and Financial Industry
Regulatory Advisory (FINRA) notices 10-06 and 11-39. The
platform includes a robust analytics engine that allows managers to
analyze the impact of the distributed content and measure the
results on sales and network growth.
"Within three weeks of enabling our advisors, more than 1,200 of
them were using social media. Actiance helps us understand what
content is the most relevant and allows our advisors to further
build their social media presence," said Mike White, marketing
director at Raymond James. "Actiance met the dynamic requirements
of our business to provide our advisors with industry-leading and
compliant social media communications support."
Socialite Engage provides organizations with the ability to
empower users in their usage of social media, from the
provisioning of appropriate content to the measurement of resulting
effects from that content. Through the tracking of key connections,
users can focus on those friends or followers who are of particular
importance to them. Users can utilize a pre-populated content
library to share with their network, or distribute their own
content knowing that this is run through a compliance workflow to
protect the individual and the organization.
According to a May 2011 Social Business survey conducted by IDC,
51 percent of companies were using consumer social media tools for
communicating with customers, 43 percent were creating awareness
about a company product or service, and 42 percent were acquiring
knowledge/asking questions.
"Today, Facebook, LinkedIn and Twitter have become household
names; not only to communicate with friends and relatives, but also
as viable marketing and communication channels for conducting
business," said Michael Fauscette, group vice president, Software
Business Solutions, IDC. "While the use of consumer social tools
can provide good business benefits to companies, there are concerns
over security, IP protection and compliance, particularly in highly
regulated industries like energy and financial services. One
company that is helping firms in the financial and energy sectors
overcome the hurdle of using consumer social media compliantly for
lead generation and customer interaction is Actiance. The Actiance
Socialite Engage solution is designed to help financial advisors
along with their marketing and compliance teams distribute approved
content over LinkedIn, Facebook and Twitter to drive new business
opportunities, customer loyalty and brand awareness while
minimizing risk."
"We made a commitment to our customers to provide a solution
that met their requirements to enable faster and more effective
adoption of social within their business, leveraging content
management, distribution and analytics tools for their social
engagement," said Kailash Ambwani, CEO at Actiance. "Today's launch
of Engage is the result of that commitment. Early adopters to the
platform have found success through authenticity of voice and by
integrating it with their existing infrastructure. This success
includes more effective social interactions, leading to a higher
potential to increase business and a reduction in customer churn.
These adopters are not just leveraging Socialite Engage, but also
our underlying compliance platform and enablement materials to
further empower effective and compliant social media use."
In order to facilitate adoption of social, Engage users also
have access to targeted, educational material, such as tips, best
practices and how-to guides, ensuring users not only have the
technology, but also the knowledge to effectively communicate via
social media sites, which include Facebook, LinkedIn and
Twitter.
Other features and functionality of Socialite Engage
include:
- An aggregated news feed from Facebook, LinkedIn and
Twitter
- Find and establish key connections and tailor your activities
to match theirs
- Share pre-approved library and/or tailored content to provide
authenticity of voice
- Leverage crowdsourced content across teams to improve
interaction
- Full integration with compliance controls for content, feature
access and record keeping
- Advanced analytics show engagement, trends and social graph
growth
- Central content creators can use gamification tools to drive
adoption and aggregate results from distributed team usage
Actiance's Socialite platform was the first to provide granular
controls for social networking sites, which include the
specific ability to manage features accessed and content shared
across 200 features on Facebook, LinkedIn and Twitter. Socialite
Engage empowers individuals in regulated industries with the
ability to share approved content, engage with centers of influence
and provide actionable aggregated results across social media
sites.
For more information or to see a demo of the product prior to
its general availability, please contact Actiance at 650 631 6452.
For more information, please visit: http://www.actiance.com.
About Actiance
Actiance helps organizations manage, secure and ensure compliance
across unified communications, collaboration and Web 2.0
applications such as blogs, wikis and social networks. Actiance's
award-winning platforms are used by 9 of the top 10 US banks and
284 FINRA regulated firms globally.
The Actiance platform allows organizations to gain visibility of
applications in use, apply usage and content policies, ensure
compliance and gain valuable insights across the communications and
collaboration channels. Actiance supports all leading social
networks, unified communications and collaboration providers and IM
platforms, including Facebook, LinkedIn, Twitter, Google, Yahoo!,
AOL, Skype, Cisco, Microsoft, Jive, and IBM.
Actiance is headquartered in Belmont, California. For more
information visit or call 888-349-3223.
PR Contact Information: