BELMONT, Calif - June 22, 2011 - Actiance
(www.actiance.com), enablers of the safe and compliant use of unified
communications, collaboration and Web 2.0, today introduced
Socialite Engage, a new platform to empower
distributed teams to share content, engage with clients and
prospects, and analyze the impact of the content on social media
sites.
Designed specifically to enable investment and insurance
professionals to distribute pre-approved content, Socialite
Engage allows any organization to manage social media in a
secure and compliant environment, while allowing users to see at a
glance which content had the most impact. It also leverages
third party data sources, such as internal systems and data feeds,
highlights the channels that are the most effective and identifies
potential sales leads.
As regulatory and government requirements, such as Financial Industry Regulatory
Authority (FINRA) Regulatory Notice 10-06, make it critical for
firms to implement and enforce a social media
policy, firms are moving to empower individuals within Sales,
Marketing, HR and Customer Support departments to communicate and
engage with customers and prospects. Actiance has provided FINRA
compliant controls for the recording of content, pre approval of
static content (including LinkedIn profiles) and feature access
controls since June 2010. Now with Socialite
Engage, which is available to select beta clients and
generally available in July, individuals are able to disseminate
centrally approved content to key connections and measure
engagement and results for true social media return on
investment.
"These capabilities are truly groundbreaking. We have, in the
financial services industry, been waiting for a robust solution to
help our advisors truly engage with their clients and audience in a
productive and efficient fashion," said the head of global
financial services at a leading news and information provider.
"Empowering individuals to maximize their network effect-and truly
leverage their centers of influence in social media-enables
the financial services industry to realize the benefits of social
media that have, to date, been denied under the guise of regulatory
requirements".
"Actiance has been at the forefront of
communications management and compliance for a decade. With
Socialite Engage, we're empowering individuals and teams, while
ensuring regulations are met," said Kailash
Ambwani, CEO at Actiance. "Our customers are
demanding a tool to help address the need for content management,
distribution and analytics across the social media channels they
are embracing. Socialite Engage is the missing link for these
individuals, integrating ease of use with rigorous social media
compliance and we're extremely excited to introduce this product as
a part of our compliance solutions."
Actiance's Socialite platform was the first to provide granular
controls for social networking sites, which include the
specific ability to manage features accessed and content shared
across more than 160 features on Facebook, LinkedIn and Twitter.
Socialite Engage empowers individuals in regulated industries with
the ability to share approved content, engage with centers of
influence and provide actionable aggregated results across social
media sites. For more information or to see a demo of the product
prior to its general availability, please contact Actiance at 650
631 6452.
For more information, please visit: http://www.actiance.com.
About Actiance
Actiance helps organizations manage, secure and ensure compliance
across unified communications, collaboration and Web 2.0
applications such as blogs, wikis and social networks. Actiance's
award-winning platforms are used by 9 of the top 10 US banks and
284 FINRA regulated firms globally.
The Actiance platform allows organizations to gain visibility of
applications in use, apply usage and content policies, ensure
compliance and gain valuable insights across the communications and
collaboration channels. Actiance supports all leading social
networks, unified communications and collaboration providers and IM
platforms, including Facebook, LinkedIn, Twitter, Google, Yahoo!,
AOL, Skype, Cisco, Microsoft, Jive, and IBM.
Actiance is headquartered in Belmont, California. For more
information visit or call 888-349-3223.
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