BELMONT, Calif - January 11, 2012 - Actiance, enablers of the safe
and compliant use of unified
communications, collaboration and social
media, today announced a partnership with EarthIntegrate that
will enable EarthIntegrate's customers to distribute and socialize
customized content through social media channels, such as Facebook
and LinkedIn. Through the strategic technology partnership,
integration of Actiance's Socialite
platform and EarthIntegrate's Pando™ platform
allows the financial services industry to leverage existing content
and collateral, workflow processes and permissions when customizing
and distributing materials to clients and prospects over social
media.
"We work with many companies who use our Pando platform to
execute a multi-touch marketing campaign to provide personalized
pre-approved material that advisors can use in prospecting and
other business efforts, and in today's environment, this means all
communication channels, including social media," said Ryan Farris,
President at EarthIntegrate. "Our Enterprise Marketing Management
Platform and approval process is familiar to many of our customers
and now with Actiance, we can offer the ability to seamlessly add
social media distribution to the offering without requiring clients
to change their workflow."
Actiance's Socialite platform provides granular
control for social networking sites, including the specific
ability to manage,
access and share content in a controlled fashion across 200
features on Facebook, LinkedIn and Twitter. It is also the only
platform that enables organizations to proactively approve
authentic content and changes made to advisors' social media
profiles through its static content pre-approval workflow
capabilities. EarthIntegrate's platform enables the creation of
marketing materials in a variety of output formats, such as email
and PDF documents, and manages internal collateral and inventory
items to maintain brand control and consistency.
"The companies executive and product teams have worked closely
to provide content syndication for the social world in a workflow
that is familiar to advisors," said Kailash Ambwani, President and
CEO, at Actiance. "Our Socialite platform, combined with the
associated enablement services and materials ensures advisors and
businesses who wish to incorporate social media into current
content management systems can do so compliantly and without
changing processes."
EarthIntegrate is joining Actiance's current partner list, which
includes CrossBeam, IBM, Carahsoft and Cisco. Actiance's customers
include 284 FINRA registered firms and nine of the top 10 US banks.
For more information, please visit: http://www.actiance.com/socialite
About EarthIntegrate
EarthIntegrate is the leading provider of enterprise marketing
management platforms. The EarthIntegrate team is made up of some of
the industry's most prominent business analysts, designers,
developers, testers and project managers, all dedicated to bringing
comprehensive marketing applications to life through innovative
technological solutions.
Our system and industry experts define, document and architect
scalable solutions tailored to our customers' specific business
needs. By integrating best-in-class marketing, creative, technology
and procurement practices, we provide clients with a faster, more
effective way to grow and manage their marketing initiatives.
About Actiance
Actiance helps organizations manage, secure and ensure compliance
across unified communications, collaboration and Web 2.0
applications such as blogs, wikis and social networks. Actiance's
award-winning platforms are used by 9 of the top 10 US banks and
284 FINRA regulated firms globally.
The Actiance platform allows organizations to gain visibility of
applications in use, apply usage and content policies, ensure
compliance and gain valuable insights across the communications and
collaboration channels. Actiance supports all leading social
networks, unified communications and collaboration providers and IM
platforms, including Facebook, LinkedIn, Twitter, Google, Yahoo!,
AOL, Skype, Cisco, Microsoft, Jive, and IBM.
Actiance is headquartered in Belmont, California. For more
information visit or call 888-349-3223.
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