Belmont, CA - January 22, 2013- Actiance®, helping
organizations benefit from communications, collaboration and social
networking, today announced that CIBC Wood Gundy, the
brokerage arm of the Canadian Imperial Bank
of Commerce (CIBC), has implemented Socialite to begin allowing
its advisors to leverage
social networks effectively and compliantly for marketing and
sales efforts.
According to an Environics Research Group March
2012 survey of Canadian financial advisors, roughly one in four
are using social media in some capacity in their practices and
one-quarter of those advisors are using LinkedIn® to communicate.
Understanding the importance of these new communication channels,
CIBC Wood Gundy selected Socialite to allow its advisors to use
LinkedIn, Twitter and Facebook to both build and maintain business
through social channels in a manner that ensures compliance with
industry regulations.
The Socialite platform allows any organization to maximize the
value of social media by empowering employees to share pre-approved
content, interact with clients and prospects, and analyze the
impact of published content.
"From brand awareness to maintaining and building a book of
business, the socially savvy financial advisor is truly starting to
make social media work for them," says Sarah Carter, general
manager of Social Business at Actiance. "And while our technology
platform provides for the automation of compliance and engagement
capabilities, the experts in our social engagement team help
organizations truly unleash social business. We're excited to see
CIBC Wood Gundy leap forward with initiatives that cement their
position as thought leaders and equip their advisors with the
platform and support to communicate in the social world."
For more information on Actiance or its products, please
visit:
http://www.actiance.com
http://twitter.com/actiance
http://blog.actiance.com
About Actiance
Actiance is a global leader in communication, collaboration, and
social media governance for the enterprise. Its governance platform
is used by millions of professionals across dozens of industries.
With the power of communication, collaboration, and social media at
their fingertips, Actiance helps professionals everywhere to engage
with customers and colleagues so they can unleash social business.
The Actiance platform gives organizations the ability to ensure
compliance for all their communications channels. It provides
real-time content monitoring, centralized policy management,
contextual capture of content and smart archiving which improves
the efficiency and cost-effectiveness of eDiscovery and helps
protect users from malware and accidental or malicious leakage of
information. Actiance supports all leading social media, unified
communications, collaboration, and IM platforms, including Facebook
(FB), LinkedIn (LNKD), Twitter, Google (GOOG), Yahoo! (YHOO),
Skype, IBM, (IBM), Jive (JIVE), Microsoft (MSFT), Cisco (CSCO), and
Salesforce.com (CRM).
Actiance is headquartered in Belmont, California. For more
information, visit http://www.actiance.com or call
1-888-349-3223.
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